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14k white gold is an alloy containing 58.3% pure gold mixed with other metals like silver, palladium, or nickel to create its distinctive white color. The remaining 41.7% consists of these alloy metals that give white gold its strength and color.
The price per gram reflects the actual gold content plus the value of the alloy metals and craftsmanship involved in creating white gold jewelry.
While both 14k white gold and regular 14k gold contain 58.3% pure gold, the main difference is in the alloy composition used to achieve different colors:
14k white gold requires special care to maintain its beautiful white appearance: